At first blogging might be just a hobby – your way to share your thoughts with the world. However, then you might want to turn your hobby into an income source, make your hobby your business. And that is where a lot of bloggers fail. You should see your blog as a start-up and work not only on content but on marketing strategies too. Passion is important but knowing how to monetize it is also essential. So here are some tips on how you can make your transition to paid blogging smoothly and quickly.
- Understand your audience
As a blogger you need to understand who you are writing for and why your audience is, indeed, your audience. Understand what your audience is interested in and what are their demographics and geographics. If you want to monetize your blog you also need to understand how much they are willing to spend and on what.
- Understand your value
What is your niche? Is it demanded? Are there many competitors? Do people search for content similar to yours? How can you sell it? What marketing strategies are used in your niche and can you also use them? What are your keywords? How can you use SEO? Scale and analyze your blog.
- Master your blog’s sales funnel
You need to think like a business owner more than a blogger. As you get to know your audience and your blog value you need to think about more ways to monetize your blog. Think of what can be interested for most of your visitors (online courses, affiliate products, sponsored posts, or digital downloads) and how you can lead them through the whole sales funnel on your blog.
- Master your high-end consulting offer
You should have a well-established connection with your users. Have your consulting offer page with your bio on your blog, and Home page, Start Here page, About page, and blog posts linked to it. You need to have a dialed-in sales funnel with the end goal of converting $3,000+ sales to business clients. Work on your consulting page to bring traffic there (use keywords and terms, promote it in every kind of way).
- Use a special email formula
Use emails that will serve as a marketing tool for you. Use simple text in your emails – short and easy to read. People who receive your emails need to get hooked by the content without getting bored while reading what you’ve emailed. Don’t worry about fancy design – content is more important. The emails should be professional and look trustworthy. You can use different programs to help you write better emails and generate more subscribers such as OptinMonster, or ConvertKit. Effective emails create a better traffic to your blog.
How much money can you make blogging?
Successful bloggers can make more than 7-figures a year. Beginners hardly make any money at all. On average bloggers start to earn $2,000/month within a year. However, with the use of monetization strategies you can drastically increase this number. Use all the advice above, constantly develop in your niche, get a website and domain, learn new strategies, and work on your blog consistently.