Why was my Facebook ad not approved?

Most businesses that advertise their goods and services on Facebook have probably had at least a couple of ads rejected in their marketing lifetime. Why does Facebook reject ads? How long does Facebook take to review ads? How can I speed up Facebook ad review? All of these questions are of concern to marketers and we’re here to answer them.

How long does Facebook ad review take?

While there is no exact answer for how long it will take Facebook to review your ad, the average review time can last anywhere from 5 minutes to 2 days. Facebook ads are reviewed both by an algorithm and by real people. Because of this, it can at times be subjective, so if an ad is approved by one Facebook employee, it may be rejected by another one. If your ad was rejected but you don’t think there was anything wrong with it, it could be worth the risk to try and submit it for review again.

How can I speed up Facebook ad review?

The easiest way to speed up Facebook ad review process is to submit your review in the morning on business days. While the mornings of working days are the best time, ads submitted in the general 8 a.m. to 8 p.m. PST time slot are usually reviewed pretty quickly. The review time also depends on whether your ads are reviewed by an algorithm or manually, with the latter taking longer. Some things that can trigger a manual review include an ad account history with lots of rejections, an image in the ad that may include copyright logos, nudity, etc., and keywords that involve religion and other potentially controversial topics.

What ads are prohibited on Facebook?

There is a long list of things that you’re not allowed to advertise on Facebook. Most of these rules apply across the entire platform but some (like alcohol and gambling) are only allowed to be advertised in countries where it is legal. Most of Facebook’s advertising rules are pretty standard, you will probably find the same rules on TV and radio, while others can be a bit arbitrary.

Specifically, you’re not allowed to advertise anything related to weapons or sex on Facebook (although advertisement of contraceptives is allowed if you have appropriate targeting). Ads promoting drugs, medicine, tobacco and questionable diet supplements are also prohibited. You’re also not allowed to advertise things like surveillance equipment, computer viruses, fake documents like diplomas and IDs. Any excessively sensational or violent ads are not permitted together with unlikely “before and after” pictures used to advertise weight loss supplements. Facebook also strongly prohibits advertisement of MLMs (multi level marketing companies) and payday loans.

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