Everybody wants to know the trick that can turn an unpopular Facebook page into a profile with millions of followers. The truth is, there is no such trick that will make your Facebook profile a success overnight. Instead, there are some guidelines and best practices that you can follow to improve your page, but at the same time there are certain things that you should avoid doing if you want your page to thrive. Here’s a list of the top 5 mistakes that are hurting your business profile on Facebook.
You’re too focused on your business
Facebook has an enormous number of users and it’s easy to get lost trying to appeal to all those people and turn them into customers. Countless brands focus their social media strategy simply on broadcasting how great their products are. However, the atmosphere on social media is changing and more and more people are turning away from large brands or those that simply don’t authentic to companies that seem to really care about their customers. People want to feel like they are a part of a community, like they are valued by companies. So instead of spending all the time talking about how awesome your products are, try showing your customers how much you value them. For instance, you can organize a customer appreciation event and then post photos with people who show up on your Facebook page.
Your company values are unclear
Even though a Facebook page seems like a pretty unimportant part of a business, for many businesses it is actually extremely crucial to have a well thought out social media policy. The posts on your Facebook page should reflect the values and goals of the company. For instance, the tone of your social media posts is important as well as the topics that you discuss and the values you display.
You’re playing it safe when promoting your business on Facebook
A lot of small businesses find one type of content that their followers like and stick to it. This is a surefire way to lose most of your followers over time as they get bored. The best social media strategy is to vary both the types of media (video, photo, text), the topics and style of posts. This will help to keep people engaged and interested in your business.
You’re not using Facebook ads to promote your small business
If you have a small business with a limited budget and not a lot of marketing experience, Facebook ads may seem intimidating and expensive, but they don’t have to be. There are lots of information and tools out there that will help you design and set up a marketing campaign on Facebook. You can start with a small budget and tweak the parameters to ultimately attract more customers and significantly increase your revenue.
You’re not using third party tools for Facebook
You may be tempted to keep things simple and only rely on tools that are available on Facebook for your social media campaign, but by doing this you’ll be missing out on lots of great opportunities. For instance, tools like AgoraPulse can help you create fun contests, sweepstakes, quizzes and more for your followers. Apps like HootSuite help you free up some time, as you can schedule posts to appear on the Facebook page automatically at a certain time of the day.